About Me

I write about the pursuit of excellence and how to build confidence: on your own, within teams, and in business as a whole. I specialize in promoting good design (and calling out poor design), serving your customers better than you ever thought possible, and building trust.

Much of my work has involved food, yet this is not a food blog. I’ve found that I enjoy writing about new concepts in business far more than I enjoy writing about cooking. What we learn in someone else’s business we can often apply in our own, and I hope my words will inspire you to try it for yourself.

Recipes are the perfect example of this – anyone can turn words on a page into a delicious, nourishing meal. In some of my posts I include a recipe to show you just how easy it can be. While it may seem like running a businesses is more complicated than finding the right ingredients for dinner, they have more in common than you think.

It is more important to ask a lot of the right questions – even if they cannot be answered – than it is to ask the wrong questions in the hopes of playing it safe. I pose a lot of questions on this blog, and while I do not claim to have all the answers, every new story makes us stronger. As with any new business or new recipe, the real treasure is in trying it yourself and adapting it to your experience.

If you have any questions, please feel free to leave a comment under any blog post or visit my “Contact Me” page. I’d love to hear from you.

When your company is growing rapidly and you feel confident that you can adapt to anything that comes along… Now your business is cooking.

~ Andrew

3 thoughts on “About Me”

  1. I have been enjoying reading your Andrew. Keep ‘ em coming!

    Like

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