If you strive to be excellent, enjoyment is a natural by-product. However, if you’re only looking to have a good time, this will never translate into superlative results.
Let’s take a domestic example: You enjoy making cake, and everyone you ask (your friends and relatives) says your cake is amazing. They all encourage you to start a cake-making business, so the entire world can enjoy your cakes.
You ask yourself, “Would I enjoy making cakes all day?” Even if the answer is yes… this is the wrong question.
If you enjoy making cakes, then please, keep making cakes for you and your friends and do not go into the cake-making business. If you’re willing to make yourself uncomfortable and ask a different question, the answer will be much more valuable:
“How can I craft a business making cakes to serve my target customers in the best way possible?” That is a question worthy of a lifetime of exploration. And the answer to this question will become your reason to pursue excellence.
World-record holders in the 10,000 and 5,000 meters are having a much different experience than those of us who just “go out for a jog now and then.” The latter enjoy running, the former enjoy winning.
“Are we having a good time?” This question will ultimately kill your business.
“Does this help me become excellent?”
Now that’s more like it.
Just because everyone is going into the cake-making business, doesn’t mean you have to follow. This recipe is a great accompaniment for Spicy Short Ribs on a cold rainy afternoon.
- 1/2 cup + 1 tablespoon butter
- 1/3 cup coconut palm sugar
- 1 tablespoon Kentucky Sorghum
- 2 eggs
- 1 cup buttermilk
- 1/2 teaspoon baking soda
- 1 cup Non-GMO heirloom cornmeal
- 1 cup einkorn wheat flour
- 1/2 teaspoon salt
- Preheat oven to 375 degrees F.
- Melt all the butter butter in an 8-inch cast iron skillet.
- Pour butter into a mixing bowl and blend with sugar and molasses.
- Add buttermilk and eggs – one at a time – and beat thoroughly.
- Combine all dry ingredients in a separate bowl.
- With mixer running, add dry ingredients to wet ingredients slowly, making sure there are no lumps.
- Pour batter into the cast-iron skillet. Bake for 35 minutes, or until a toothpick inserted in the center comes out clean.
- Pair with Spicy Short Ribs and serve to a tough crowd.
This post began by focusing on enjoyment as a natural by-product of the dedicated search for excellence. I could just have easily replaced “enjoyment” with “profit”, “customer loyalty,” or a dozen other attributes of success. Consider all of these as the heat radiated by an individual or an organization which is on fire with excellence.
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